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From Concept to Creation

February 6, 2023

The recently re-branded Festival Foods Verona and Hales Corners, WI Grocery Stores are an exceptional case study, in the process of utilizing large format capabilities to bring a creative concept to life. This process starts with a collaborative conversation with the creative team to identify and understand their vision.

Working with an Indesign file and a predefined budget, our team was able to engineer construction methods using a unique blend of materials to output a full scale working prototype of what would eventually become a series of 25 ft x 4 ft three dimensional bump outs for their Dairy, Produce, Meat, Deli, Bakery, and Wine & Spirits Departments. These processes allowed the stakeholders to visualize, budget and validate the proof of concept prior to the capital investment.